MEET THE PRINCIPAL
The HR leader
founders call when
the org starts to crack.
Most founders discover their people infrastructure is broken six months after it matters. Aaron Lim has spent 20 years building the systems, frameworks, and leadership capability that keep ambitious companies from breaking at the seams - across tech, hospitality, healthcare, and beyond.
20+
Years in people strategy
90+
Countries, International
SOS
Top 50
HR Leaders in SEA,
2024
6
Continents covered -
from Everest to Antarctica
Big-company thinking. Built for companies still becoming.
THE PHILOSOPHY
Aaron's career has taken him from HR business partnering at Marks & Spencer to directing people strategy across 90 countries at International SOS. Along the way he's scaled teams at KLOOK, ZALORA, and Park Hotel Group - businesses at very different stages, facing very different pressures, but with one thing in common: the people function had to work, not just exist.
"Most companies don't have an HR problem. They have a systems problem that HR gets blamed for."
That conviction shapes everything Aaron brings to ALM Advisory. The frameworks are institutional-grade.
The delivery is founder-ready. And the advice is always grounded in what will actually hold up when your headcount doubles.
CORPORATE HERITAGE
Roles that built the perspective.
International SOS
MNC · 90+ COUNTRIES
Global Director, People & Culture
Park Hotel Group
HOSPITALITY
Group HR Director
KLOOK Travel Technology
TECH · HIGH-GROWTH
Regional HR Director, Southeast Asia
ZALORA
E-COMMERCE · SCALE-UP
Country HR Business Lead
Marks & Spencer
RETAIL · INSTITUTIONAL
HR Business Partner
Robinsons & Co.
RETAIL . APAC
Group Talent Management
AREAS OF EXPERTISE
Organisational Design
Organisational design, behaviour
Workforce & manpower planning
Employer branding & EVP
Performance Mechanics
Performanceframeworks, Executive coaching, Succession planning & career pathing
Talent Governance
Talent acquisition & hiring systems
Strategic L&D ecosystems
Compensation, benefits & rewards
BEYOND THE BOARDROOM
The same drive that takes Aaron into complex organisational problems has also taken him to some of the world's most demanding environments. These aren't hobbies. They're evidence of how he's wired.
Antarctica, December 2025
Set foot on the Antarctic continent - one of fewer than 60,000 people to do so in any given year.
Everest Base Camp, 2019
Trekked to 5,364m at the foot of the world's highest peak.
First solo flight - 19.5 hours
Qualified solo pilot via the Singapore Youth Flying Club. Later named Outstanding Serviceman of the Year by the Republic of Singapore Air Force.
Published author
"How to Grow to 100 Without a Single HR" — a widely read growth playbook for founders navigating early-stage people challenges.
INDUSTRY RECOGNITION